The pull-tab on cans is younger than John McCain.
The ad above looks to the near future - to a time when getting the “real gusto” of Schlitz would be much, much easier…. thanks to the softer top that allows the opener to cut through the metal like a warm knife through butter.
Imagine the excitement that would follow years later when Mikolaj Kondakow of Thunder Bay, Ontario would invent the pull-tab.. eliminating the need for the separate opener altogether.
No, really. Just try to imagine. And think of the gusto possibilities.
(Thanks to Tami for the tip!)
This site is GREAT! The last thing we need is a president who is completely out of touch with our times and our non-billionaire lifestyles!
Comment by DragonEyes7 — August 20, 2008 @ 10:57 am
Haha…what a great Schlitz ad!
Comment by Angie — August 20, 2008 @ 11:54 am
One thing I particularly like about this ad is that it shows a woman’s hands opening the beer (presumably for her husband). I guess men didn’t sully themselves with the menial task of opening their own beer back in those days.
Comment by admin — August 20, 2008 @ 12:33 pm
I did not think about the hands until you pointed it out. Could that be yet another reason why McCain cheated on one wife and has had choice words for the other? Those dang women won’t open and serve him the beer?
Comment by Dances With Books — August 20, 2008 @ 2:07 pm
‘bring me a beer’ is definately wimmins work.
and schlitz is back! original recipe! not that i care. i don’t like beer.
Comment by pansypoo — August 20, 2008 @ 3:25 pm
“…thanks to the softer top…”
How soft is McCain getting in the -eh- top? Ay word on that, other than the many ones already spoken?
Comment by Rob — August 20, 2008 @ 4:10 pm
[...] McCain is woefully out of touch. Is it because he is incredibly old? Maybe. Or maybe he’s choosing to completely ignore reality because that’s the only way [...]
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